Tourism Interest May be Shifting to Italy

Tourism in Italy

Though Tuscany has so much to offer, a favorable exchange rate and cheap flights may be driving more tourists its way.


Information at the Italian Tourist Board indicates that Italy is the fifth most popular destination in the world in 2012, with tourists spending a little under €30.8 Billion using today’s exchange rate. The most popular activities included visiting historical and artistic sites, marine locations, lake resorts, mountain resorts, and resorts, and hill towns.

With places like Florence, Leaning Tower of Pisa, Piazza del Campo, Battistero di San Giovanni, Duomo di Siena, and Parco Naturale della Maremma, it is probably no surprise that Tuscany was the fourth most popular destination in the country with approximately 6.5 million arrivals.

Shifting Tourism Interests

An article written by Esther Addley, a senior writer for The Guardian, indicates that there may be a shift in interest. The number of visitors coming from the United Kingdom alone increased to 11.2 million in 2014. One possible cause for this increase is that the exchange rate of Italy is currently more favorable to tourists than other places like France or Germany.

Another possible reason driving interest for Italy is the cheaper airline ticket. A document prepared by Boeing indicated that the European Low Fares Airline Association reported a 7.2 percent increase in passengers over levels recorded in 2011. And while this has been a boon to places like Tuscany, travel advice found at cautions people about the cheap flights due to hidden or extra costs such as taxes not included in prices, infant charges, and online check-in fees.

With so many sights to see in Tuscany, it is no wonder that it ranks as the fourth most popular destination in Italy. Two possible reasons driving even more tourists its way are a favorable exchange rate and cheaper flights.

Video – playing in Tuscany at Argentario Golf Club

This video was filmed by Dominik Peheim, a guest staying at Argentario Resort Golf & Spa. This golf resort is located in southern Tuscany – also known as Maremma. Its 18-hole golf course is BioAgriCert accredited for using sustainable management techniques, and offers panoramic views of Orbetello Lagoon up to the Bay of Talamone. Golf aficionados can stay at the adjacent luxury resort with design rooms, gourmet Tuscan restaurant and modern spa.

Video: flying over Porto Ercole in the Argentario, Tuscany

video of Porto Ercole, TuscanyHave a look at these stunning aerial images of the sea village of Porto Ercole in southern Tuscany.

Invidio Productions filmed the local harbor, historic center, greenery and ancient Spanish Forts with drone cameras. The result is spectacular!

Want to learn more about Porto Ercole? Read the following articles: Visiting Porto Ercole and Porto Ercole joins the “Most beautiful villages of Italy” list